Freelance Mastery Course Curriculum for Designers

More Time, More Money & a Life Lived on Your Own Terms!

This tailored course is for designers, focusing on character design, storytelling, and creating impactful visual content for novels, films, animations, and comics. By the end, you’ll not only master freelancing but also elevate your craft to professional levels.

Curriculum

Module 1: Introduction

1.1 Welcome

- Overview of the course and its goals.

- Key outcomes: Financial independence, consistent clients, and business strategies for creative professionals.

1.2 What is a Freelancer

- Understanding freelancing in the modern design landscape.

- Freelancing vs traditional jobs for creatives.

1.3 Why Most People Fail at Freelancing

- Common pitfalls for designers like inconsistent clients, undervaluing skills, and lack of systems.

- Mismanagement of time, pricing, and client expectations.

1.4 What to Expect from This Course

- A roadmap to thrive as a designer.

- Insights into industry trends and future-proofing your skills.

1.5 How to Get the Most Out of This Course

- Setting realistic goals.

- Structuring your learning and taking action on assignments.

**Bonus:** Access to a Private Discord Creative Groups and the Freelance Mastery Guidebook PDF.

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Module 2: Getting Started

2.1 Types of Freelancers

- Types of creative freelancing roles: Concept Artists, Character Designers, Storyboard Artists, Animators, Comic Artists.

- Pros and cons of generalization vs. specialization.

- Pros and cons of each specialization.

2.1.2 Self-Reflection

- Questions to define your ideal freelancing niche.

- Worksheet: Identifying your passion and aligning it with market demand.

2.2 The Story You Tell

- Crafting your narrative to attract ideal clients.

- How to use storytelling in your portfolio and marketing.

2.2.1 Crafting Your Story

- Exercises to identify your unique creative journey.

- Highlighting signature projects in character design, comics, or animation.

2.3 Your Baseline Skill

- Assessing your current skills in design.

- Identifying gaps and areas for improvement.

2.3.1 Define Your Baseline Skill

- Self-assessment exercises.

- Tools to measure design competency.

2.4 Skill Stacking

- Combining multiple skills: Writing, illustration, storyboarding, and animatics.

- Case study: Designers who successfully diversified.

2.4.1 Define Your Skillset

- Creating a list of complementary skills.

- Roadmap for expanding your expertise.

2.5 Specialization

- The value of niching down for character design, storyboarding, or animatics.

- How to stand out in oversaturated markets.

2.5.1 Guided Questions

- Which specialization aligns with your goals?

- How to identify high-demand niches.

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Module 3: Building Assets

3.1 Introduction

- The importance of assets in freelance design success.

3.2 Portfolio

- Essentials for a winning portfolio: Projects, presentation, and storytelling.

- Special emphasis on character design sheets, concept art, and animatics.

3.2.1 Creating Your Portfolio

- Examples of standout portfolios across industries.

- Step-by-step guide: From project selection to online platforms like ArtStation, Behance, or Wix.

- Portfolio review checklist.

3.3 Branding

- Personal branding for designers.

- Creating a cohesive identity: Logo, website, and social media presence.

3.3.1 First Steps in Branding

- Personal branding essentials—logos, taglines, and colors.

- Templates and tools for building your brand.

- Leveraging social media to showcase character designs and comics to maintain Consistency in online presence.

3.4 Networking

- Building meaningful industry connections.

- How to build relationships through LinkedIn, events, and forums. Twitter, and Discord communities for creatives.

- Scripts for cold outreach and follow-ups.

3.5 Reputation

- Importance of reviews, testimonials, and client trust.

- How to build credibility as a professional.

3.5.1 First Steps in Creating a Reputation

- Strategies to collect testimonials from satisfied clients.

- Offering value to build trust.

- Strategies for handling criticism professionally.

3.6 Expertise

- Positioning yourself as a thought leader in design through blogs, social media.

- Sharing insights, tutorials, and breakdowns of your creative process.

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Module 4: Pricing

4.1 Introduction

- The psychology of pricing as a creative.

- How to calculate rates based on skills, market demand, and experience.

4.2 Your Baseline Price

- Calculating your hourly rate.

- Understanding project-based pricing.

4.2.1 Setting Your Baseline Price

- Worksheets for pricing calculations.

4.3 Competing with Low Prices

- Differentiating yourself through quality and value.

- Strategies for standing out beyond pricing, like offering premium services to justify premium pricing.

4.4 When and Why to Work for Free

- Strategic opportunities in unpaid work (e.g., strategic portfolio projects).

- Red flags to avoid exploitation.

4.4.1 Quiz

- Scenarios to test your decision-making.

4.5 Eliminating Impostor Syndrome

- How to value your skills and charge accordingly.

- Exercises to overcome self-doubt.

4.6 Understanding Lifetime Value

- Building long-term relationships with clients.

4.7 Dealing with Budgets

- Negotiation tactics for creative projects.

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Module 5: Clients

5.1 Finding Clients

- Proven Methods to discover clients opportunities online and offline.

- Where to find work as a character designer or storyboard artist.

5.2 The Marketplace

- Navigating freelance platforms: Upwork, Fiverr, and direct approaches.

5.3 Constant Work & The Perfect Pitch

- Structuring proposals with Templates and examples included that get responses.

- Examples tailored for character design and animatics projects.

5.4 Dealing with Bad Clients

- Identifying and managing difficult clients.

- Handling conflicts and setting boundaries professionally.

5.5 Perfect Client Fit

- How to attract clients who value your creativity.

- Identifying traits of high-paying, reliable clients.

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Module 6: Going PRO

6.1 Introduction

- Transitioning from freelancer to professional.

6.2 10x Your Prices

- Advanced strategies to increase your rates.

- Upscaling strategies—targeting high-value clients, offering exclusive services.

- Bundling services for character design, storyboarding and Animatics.

6.3 Leveraging Technology

- Tools to streamline tasks (project management, invoicing).

- Tools for efficient workflows: Procreate, Blender, Storyboard Pro.

- AI tools to enhance your creative process.

- Automating repetitive tasks to save time.

6.4 Landing Big Ticket Clients

- Strategies for pitching to large studios or publishers.

- Techniques for Crafting a standout proposal.

6.5 From Freelancer to Entrepreneur

- Scaling your freelancing into a creative agency or business.

- Licensing your character designs and selling assets.

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- Hook Points for Marketing

Why This Course?

Highlight statistics: "50% of freelancers fail in the first year; and 80% in three years, this course ensures you’re in the successful 20%."

Bonus Material

- Value-Add Content to Elevate the Experience

- Future-Proof Skills: Focus on thriving amidst automation, AI, and industry shifts.

Private Mastermind Group

- Connect students for peer feedback and collaborations.

Live Coaching Sessions with Industry Experts

- Sessions covering real-world scenarios and direct client insights.

- Direct insights from successful professionals.

Member Discounts

- Discounts on advanced courses and tools.

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About this Course

- **Price:** \$249.00 (Lifetime Access)

- **Content:** 49 lessons, 5.5 hours of video, guidebook, private group.

- **Guarantee:** 60-day money-back promise if you don’t earn back the course cost.

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Call to Action

- Future-proof your creative career and learn to monetize your skills effectively.

**ENROLL NOW!**